About this Event
The 96th International Alba White Truffle Fair is one of the main showcases of haute gastronomy and Italian excellence. Held in Alba, in the heart of Piedmont’s Langhe, Monferrato and Roero, the 2026 edition is themed Autentiche Relazioni, celebrating authentic relationships between hunter and dog, land and table. From October to December, visitors from all over the world come to taste, buy and celebrate the prized Alba White Truffle, Tuber magnatum Pico.
Date & Time
The fair runs from 10 October to 6 December 2026, mainly every weekend. The Alba White Truffle World Market is open on Saturdays and Sundays from 9:30 am to 7:30 pm, while weekend cooking shows take place at 11:00 am and 6:00 pm.
Explore Local Experiences
Venue & Location
The heart of the fair is the Alba White Truffle World Market in the Cortile della Maddalena, in Alba’s historic centre. The main entrance is from Piazza Falcone, with the venue address Cortile della Maddalena, Piazza Falcone, 12051 Alba (CN), Piedmont, Italy.
Staying overnight?
Check the nearest hotel near the venue.
What to Expect
The White Truffle World Market is the main attraction of the fair. Visitors can see, smell, taste, and buy fresh Alba White Truffles. They can also watch live cooking shows by famous chefs and enjoy local wines such as Barolo, Nebbiolo, and Alta Langa.
Visitors can join fresh pasta-making workshops. The fair also offers cooking classes at the Castle of Roddi. Another fun part of the fair is the Palio degli Asini, a donkey race between different neighbourhoods of Alba.
Frequently Asked Questions
Quick answers to help you plan your visit.
When is the International Alba White Truffle Fair 2026?
The 96th edition runs from 10 October to 6 December 2026, across nine weekends in Alba, Piedmont, Italy. It is one of Italy’s longest and most important food festivals, taking place throughout the autumn white truffle season. The Alba White Truffle World Market is open every Saturday and Sunday during the fair, from 9:30 am to 7:30 pm, making it ideal for a weekend food trip to the Langhe.
What is the Alba White Truffle, and why is it so famous?
The Alba White Truffle, Tuber magnatum Pico, is one of the world’s most prized and aromatic truffles, often called the white gold of the Langhe. It grows in the hills of Piedmont’s Langhe, Monferrato and Roero, and is celebrated for its intense, unmistakable fragrance. Because it cannot be cultivated in the same way as other crops, it remains rare, seasonal and highly sought after by chefs and food lovers worldwide, which is why Alba has become its international capital.
Where is the Alba White Truffle World Market held?
The World Market is held in the Cortile della Maddalena, in the historic centre of Alba, with entrance from Piazza Falcone. Its address is Cortile della Maddalena, Piazza Falcone, 12051 Alba (CN), Italy. The market is the heart of the fair, where visitors can see, smell, taste and buy fresh truffles, meet the trifolao truffle hunters, and learn how quality and authenticity are checked before buying.
What else can visitors do at the Alba White Truffle Fair besides buying truffles?
Visitors can enjoy a rich programme of cooking shows, fine aperitif experiences, wine tastings, truffle sensory analysis, cooking classes, fresh pasta workshops, and special dinners with Michelin-starred chefs. The fair also includes folklore and Donkey Palio events, historical parades, exhibitions, music, markets, family activities, and guided tours with lunch at the Castle of Roddi. This makes it a complete gastronomic and cultural experience, not just a market.
Is the Alba White Truffle Fair good for families and first-time visitors?
Yes. First-time visitors can start with the World Market to see and smell the truffles, then join a cooking show, a wine tasting, or a truffle sensory analysis to learn how to choose and use white truffle. Families can enjoy Alba Truffle Kids, a playful-educational space where children discover cooking, landscape and local traditions through games and creative activities. Combined with Alba’s historic centre, nearby vineyards, castles and hilltop villages, the fair is an excellent introduction to Piedmontese food, wine and culture.
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