About this Event
Eurochocolate is Europe’s largest and most famous chocolate festival, transforming the medieval hilltop city of Perugia into a ten-day open-air celebration of chocolate. Founded in 1994, the festival celebrates Italy’s rich chocolate-making tradition, especially Perugia’s famous Perugina chocolate and its iconic Baci. The 32nd edition in 2026 is themed “Fate Dolci”, inviting visitors not just to taste and buy chocolate, but to live it together by creating irresistible chocolate sweets.
Date & Time
The festival runs from 13 to 22 November 2026, for ten days in Perugia’s historic centre. Opening hours are Monday to Friday 10:00 am to 7:30 pm, Saturday 9:30 am to 10:00 pm, and Sunday 9:00 am to 8:00 pm, and entry is free.
Explore Local Experiences
Venue & Location
Eurochocolate takes place outdoors along the streets and squares of Perugia’s historic centre, including Giardini Carducci, Piazza Italia, Corso Vannucci, Piazza della Repubblica, Via Mazzini, Via Fani and Piazza Matteotti. The central festival area is Corso Vannucci, 06121 Perugia PG, Umbria, Italy.
Staying overnight?
Check the nearest hotel near the venue.
What to Expect
- The Chocolate Show will be one of the main attractions, with more than 130 companies taking part. Fate Lab will offer fun chocolate activities for children and families.
- Visitors can make their own chocolates with help from workshop staff. Eurochocolate World will introduce visitors to chocolate and cocoa from more than 20 regions around the world.
- The Free From area will offer chocolate for people who follow special diets. Spazio Fate Dolci will be a special area where visitors can enjoy chocolate desserts and try new sweets.
Frequently Asked Questions
Quick answers to help you plan your visit.
When is Eurochocolate 2026 in Perugia?
Eurochocolate Perugia 2026 takes place from Friday 13 to Sunday 22 November 2026, for a total of ten days. It is held in autumn, making it a perfect November food trip to Umbria. The festival takes place whatever the weather, so visitors can enjoy Perugia’s historic centre, chocolate stalls, tastings and events even on a rainy autumn day.
Is Eurochocolate free to enter?
Yes. Eurochocolate takes place along the streets and squares of Perugia’s historic centre, so there is no paid entrance. Visitors can walk freely between the festival areas, browse the stalls, and enjoy much of the programme for free. Some special activities, such as guided tastings or events with special guests in the Choco Lab area, may require booking or payment because places are limited, and details are announced on the official Eurochocolate website and social channels.
What is the theme of Eurochocolate 2026?
The 32nd edition is themed “Fate Dolci”, which means “Sweet Fairies”. The idea is to invite the public to be an active protagonist of the festival, not just tasting and buying chocolate, but also creating chocolate desserts together. Highlights include new “Fate Dolci” products, dessert kits in iconic vintage bottles, a magic-wand lollipop with chocolate stars, and the new CioccolaTau bar made with Umbrian Tonda Francescana hazelnuts to mark 800 years since the death of Saint Francis.
Who are the special guests of Eurochocolate 2026?
For 2026, Côte d’Ivoire is the Special Guest Country and Calabria is the Special Guest Region. This means visitors can discover cocoa, chocolate traditions and special products from Côte d’Ivoire, one of the world’s most important cocoa-producing countries, alongside the flavours, producers and sweet traditions of Calabria. It is a chance to taste chocolate from bean to bar, meet producers, and understand where chocolate really comes from.
Where exactly does Eurochocolate take place in Perugia?
Eurochocolate takes place in the historic centre of Perugia, across Giardini Carducci, Piazza Italia, Corso Vannucci, Piazza della Repubblica, Via Mazzini, Via Fani and Piazza Matteotti. Because the festival is spread across the old town, visitors can combine chocolate tasting with sightseeing in one of Umbria’s most beautiful medieval cities. Perugia is easily reached by train, bus, car and from Umbria International Airport, with organised bus trips also available from across Italy.
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